Instagram is one of the most popular social platforms out there for personal users as well as professional ones. Getting social media management right on a professional level may take some detailing, but you can make it work for you. One of the biggest things right now in the world of Instagram marketing is the stories versus the posts. Some argue that posts are the original theme and they work well. Others state that stories are more effective. Us, we think that stories are definitely where the pros are when it comes to marketing. Take a look at our findings.
More intriguing format: Just like with other platforms such as Snapchat, Instagram stories are popular for viewers because they are short-living and will disappear from your page within 24 hours. It will draw viewers in and, if you use the tool correctly, have them flipping through for more stories each time. In comparison, Instagram posts are more classic in their layout and sit on your profile until you delete them.
Simple and smooth for users and viewers: Viewers love the simplicity of stories, and those who are making them are going to love it too. While getting used to the short format is important (in terms of text use and information provided), getting the hang of it allows you to create exciting and compelling marketing tools to build an audience. For example, Instagram stories are great for sharing exclusive footage such as a teaser trailer, or as a flash sale or coupon for exclusive content. It all helps engage the viewer and leave them looking for more.
Can connect stories together: If you have multiple stories, you can connect them together in a stream to keep the viewer watching each one and feeling the theme between them. While this also takes some time to get right, it’s one of the best ways to show off your products and help them to see that there’s a lot for them to be excited about on your Instagram page even if it is only for 24 hours. That just leaves them wanting for more the next day!
Posts are often text-rich: While Instagram posts are still great for text-rich coupons and announcements, stories are focused on the fast-paced, flip through sequence that gives viewers the feeling that there is something more waiting that is going to keep them coming back. Stories keep text to a minimum and visuals to a maximum.
The reality of Instagram marketing is that both posts and stories and their roles to play. However, when focusing your attention and your time to one of the two, it’s clear that stories certainly have more of an effect on the viewers and therefore deserve your attention when you are putting together your marketing strategies.
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