Social media is all about connecting with a wide audience that wants to hear from you and your brand. At least, that’s how it should be. With the introduction algorithms in majority of the major options for social media, it feels as though you are connecting less and less, since the algorithm decides what viewers see and what they don’t. Looking for help with the Instagram algorithm? Yorkshire social media management is ready to step in and help stay in charge of your marketing campaign.
What is the Instagram algorithm and how does it work?
The algorithm works by Instagram deciding what you like most in your news feed by analyzing your likes, comments, scrolling habits and more. From there, it puts together a customized news feed that will show you the posts from those people and organizations that you have cared about. It will, essentially, screen out ads and posts from people that you follow but don’t interact with regularly. It supposedly will continue to let you see everything if you scroll far enough, however.
Realistically, a lot of Instagram users were unhappy with the Instagram algorithm, because it made them feel like they were missing out on things. Most people prefer to simply scroll past what they don’t want to engage with, anyway, but FOMO made this a huge issue.
How it impacts marketing
Since the whole point of its creation was to limit the amount of ads and other marketing content that would pop up, it meant that Instagram marketing wasn’t as beneficial as it could be, either. That’s why we’re here with some great tips to beat the Instagram algorithm and get your ads and marketing content to as wide an audience as you could hope for.
- Focus on high quality photos: Since viewers always like high quality, stunning photos, making sure that you are using the best of the best will help them like the photo and make it more relevant. This will help you break past the ad curtain for Instagram. Only post the BEST photos out!
- Focus on promo videos: While Instagram is photo-based, they’ve got a soft spot for short videos. Consider putting together a catchy, professional video that will help people to interact with it. Instagram will love it, and so will potential customers.
- Use hashtags liberally: When you really want to make sure you are seen, you can take control of your hashtag game, making sure that you really put them to use. Keep an eye on trends and don’t be afraid to step it up to the next level with your hashtag choices. It will get you attention and you’ll be able to even use brand-specific hashtags, too, when you combine them with the popular community tags.
You can beat the Instagram algorithm, you just need to put in place the proper techniques to do it effectively. These will help lead you in the right direction.
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